2020 was crazy mad.At the height of the pandemic, global lockdown was enforced with the aim of curbing the spread of the COVID 19 virus.
Many people had to learn to sustain and feed themselves creatively and physically during this time. Makeup became an outlet for a lot of beauty lovers but due to the restrictions and change in income earnings, they couldn't grow.
We at BLOT BEAUTY Cosmetics decided to start a foundation aimed at empowering makeup artists and content creators. The aim was to empower them with a full box of products to help in expanding their creativity, give them something to channel all that 'stay at home' energy and at the same time grow their social following.
We announced it and every week for 4 weeks, 4 content creators were selected at random regardless of their social media following(some as low at 500 followers) to win.
At the end of the process, we had send out over 20 boxes to creative Blotbabes.
It was such a wholesome experience for us as we were exposed to so much creative minds in the beauty industry that we would not have noticed before.
Other brands took note of these superstars and rewarded them.
We are proud to say that their makeup game was elevated, they found credibility on social media and monetised their platform and are well on their way to bigger and global participation.
BLOTCARES continues to find ways to empower, grow and elevate the beauty community by providing products, opportunities,training and funding.
We hope to impact more lives and change the world with beauty.