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Guide to Beauty Brand Rankings.

Funke Tonye-Preghafi

Hey Tribe,

Trust you are doing awesome.

I just  want to share this quick guide to rankings.

The quick rise of beauty and skincare in the past 10 years has filled the market with so many options to chose from.

If you are new to makeup and skincare, my guess is you are bombarded everyday by beauty brand messages promising heaven and earth soultions.

Instead of spending a long time sifting through brand promises, this short guide will help beauty brand owners and consumers make better decisions.Understanding the market demographic helps beauty companies adequately market their products to their target market.

These categorisation are:

  • MASS
  • PRESTIGE
  • LUXURY

MASS:Mass category is made up of inexpensive makeup and beauty products especially found at drugstores. These products are usually called 'Drugstore Brands'. Well known brands who have a wide assortment of  products usually rely on their economies of scale to keep prices low.These products use cheaper ingredients and packaging to reduce manufacturing costs thereby keeping prices low.

PRESTIGE: These are higher priced products than what is found in drugstores.A  lot of indie and lesser known brands fall into this category. The reason this category is experiencing a spike is that millennials are now aware of the benefits prestige brands offer.Terms like 'Clean beauty' 'handmade''Sustainable' and 'Environmentaly friendly' are used in this category.                                              Prestige brands offer curated products that makes the consumer feel heard.Blot Beauty Cosmetics is priced in this category as it offers quality ingredients,packaging  and high performance products that can stand at par to luxury brands.

 

LUXURY: This category is made up of highly priced brands. Widely known cosmetics brands have a section of their company that cater to this niche.These products are made with premium ingredients and come in elaborate or luxurious packaging.These products are retailed exclusively through the brand stores or exclusive e-commerce channel. What sets this category apart is that exclusivity and scarcity mentality that people believe that the product is above the reach of the regular Jane. Eg: Dior, Tom Ford

 

MASTIGE: This category is a mix of Mass and Prestige features. 
Reasonably priced

Available in Drugstores

Clean beauty and Sustainable.

Many indie brands find themselves in this category as they wish to stay true to their brand ethos while at the same time being visible in drugstores and accessible to walk in customers.

 

Now that you know how these ranking is done,you will have an easier job identifying and segmenting for easy shopping.

 

Be sure you search our product offering and shop BLOT BEAUTY

 

xoxo

Funke


2 comments

  • Thanks for the your response Deedee

    Funke

  • This got me thinking of our rank, where exactly are we?

    This makes me put on my thinking cap, love it!

    Deedee

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BLOT BEAUTY BASICS

Founded in 2015, Blot Beauty Cosmetics is the brainchild of Funke Preghafi, Being in the global beauty industry for over 10 years exposed her to the lack of diversity in the industry and the need by Multicultural women to find products suited for them. With Long-lasting Liquid Lipsticks curated for diverse skin tones, Face Primers to combat the excess secretion of sebum experienced by women of color, Dewy finish foundations and a wide range of powders and beauty accessories.

Blot Beauty Cosmetics is for the unapologetic beauty and reminds women not to settle because they are enough and beautiful as they are.

That Being said-Welcome to Blot Beauty Cosmetics.


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